In May 2010 the concept of developing a non profit-making radio station broadcasting a positive format began to evolve in our thinking. Looking around at the vast number of internet stations we realised that distinctiveness is the name of the game in attracting and keeping listeners, and so we began to formulate a plan which would satisfy this.
Over the months we have researched our requirements, purchased equipment, software, media, licencing and bandwidth, and slowly put together a schedule which will put us in a significant niche in the market.
A number of contributors have also been recruited to bring this plan to fruition. Our launch was 31st January, 2011, test broadcasts started on 10th January 2011. Since then listening numbers and hours have increased consistently, new shows and presenters have been added, and between April and June of this year (2014) we were heard in almost 90 countries.
To date, the 'Uplift' concept has evolved to include Uplift Christian Fellowship (UCF), Uplift Ministries, and most recently with the audio/video division of our work (Exponential Services)joining us and being rebranded 'Uplift Media', this title is now being used as our full business name.
To encourage our listeners, to lift their spirits, to build their hopes, to accentuate the positive qualities in life.
This will be achieved by scheduling a varied selection of programmes all day, every day. We will be incorporating a wide diversity of genre, interspersed with positive quotes, drama, chat and inspirational thought. We are, as a Christian organisation, committed to quality and positive broadcasting.
We are not however setting out to create a Christian radio station as such; this niche is met by many others today. We recognise that on a general level there is a great need for positive programming in a climate of pressure, depression and recession.
As a result we believe that good music and stimulating thought from all avenues, including those of faith, have a strong part to play in addressing this.